So the webmaster here again to talk some more about prints. Last time we talked about the why, now let’s talk about the how. These are my thoughts, your experience may differ.

How are you going to print the images?

There are two basic options. Print it yourself, or outsource it.

Should I print it myself?

Many people would say their home printer is perfectly acceptable, after all it printed that photo fine a few years ago. And in all honesty, you might be right. Depending on your printer it may be just fine for some small-run jobs.

You need to make sure that what you are selling is going to be around for a bit, so you need reasonable quality materials. Plenty of desktop printers are using lightfast ink, and it is not hard to find a good acid-free paper heavy enough to keep from looking too cheap. I would suggest if you plan on printing from home you look up how lightfast the ink you are using supposedly is (Epson and Canon tend to brag about it), or do a lightfastness test by printing a test pattern and cutting it in half, putting part in direct sun and leaving the other in a drawer or other dark place.

In the end, if the print holds up, and you are happy with the results, feel free to start there. If you are not happy, well then you need to upgrade or outsource. I think I will leave printer shopping for another post though.

So what about outsourcing?

If you can’t do it yourself you need to find someone to do it for you. The question of course is who. Before you get too deep into it, you need to do a little research on the people you want to do business with, and what they can/will do for you.

You will need to find someone you can trust with your images, and who will make what you want.

Either way

Determine your actual costs of production. Printing at home is convenient. The downside is that printer ink is one of the most expensive liquids on earth. So have a good feeling for how often you need to buy more, how much the paper is going to cost you, and how much of your time is spent printing. Sometimes it is cheaper to print in-house, sometimes it is cheaper to let someone else do the work. Either way you have to make sure there is profit being made.

Next time, I will talk about outsourcing your prints.

The artist is off doing martial arts today, so you will have to put up with a post from me today. I know, it is a shame, but hang in there with me. Today, I am going to talk about getting things ready for printing. Looking at the length of this post, I guess it is going to be a couple parts long…

So let’s start at the beginning.

Why not just sell originals?

Don’t get me wrong, owning original art has something to it that often feels different from owning a print. The issue comes down to price points. As someone trying to make a living on art, if you are only selling originals, you are only going to be able to make money while your hand is physically creating art. Since there are only so many hours in a day, there is a hard limit on how much can be created even under optimal conditions.

This means the cost of an original piece of art is going to be high for the consumer. There is just no way around that. Not only does the sale need to pay for the time to make that bit of art, it also has to pay for the materials, rough sketches, inks, and all the failed attempts that came before. It may not seem fair that you are paying costs on things you don’t get to keep… but there would be no finished art without them.

Trust me, artists want to be fed every now and then. It also tends to keep the quality up if their hands are not shaking from malnutrition.

Who wants a print?

Not everyone can/should/would afford to buy original art that is properly priced. For them a print is the best option. Certainly most of the art around my house is a print of some kind, so feel no shame in going for the less costly alternative.

Doesn’t a print devalue the work?

Is a solid gold ring devalued by being next to a plated ring? Not if everyone is honest about it. They are two separate markets. The person paying a premium for an original want to know it genuine. The person buying the print obviously would be fine either way. As such things should be clearly marked, and certificates of authenticity might be wise.

Now, I won’t say there is no one who would not buy an original because it was not the only one in existence… these people need to commission a piece and pay a little extra for the lost income that is going to be lost by not selling the work

Next time, we will talk about how to make prints.